Advisable launches new SeaJets booking sites and online reservation flow

Advisable has launched SeaJets’ new online booking experience and redesigned websites for Greece and international markets, with the system already live during the peak summer travel season. The move is meant to speed up reservations, improve mobile use and support conversion across one of the largest fast-ferry operators in the Aegean.

Why it matters: - SeaJets’ booking journey is one of the most important digital touchpoints for passengers choosing ferry travel in Greece and abroad. - A faster, simpler reservation flow can reduce drop-off during peak summer demand, when mobile bookings matter most. - The project strengthens Advisable’s position in travel, e-commerce and digital transformation.

What happened: - Advisable, an AI-first digital agency based in Athens, announced a partnership with SeaJets. - Advisable handled SeaJets’ online booking form and its websites in Greece and overseas. - The new booking experience is already live and serving passengers during the high summer season. - The launch came from Athens on July 6, 2026.

The details: - Advisable was responsible for the design, development and ongoing optimization of SeaJets’ booking experience. - The goal was a modern, fast and fully functional booking path from route search to payment. - The experience was built for both the Greek market and SeaJets’ international markets. - The new booking flow emphasizes speed and simplicity, with fewer steps and a cleaner flow. - Mobile performance was a priority, since most bookings are made on mobile devices. - The platform is designed for continuous conversion-rate optimization through data and systematic experimentation. - SeaJets’ websites in Greece and abroad now aim for a unified experience adapted to each market. - Vasileios Kallaras, co-founder and CEO of Advisable, said SeaJets entrusted Advisable with its most critical digital point, the booking process. - Kallaras said the team combines technology, design and performance thinking to deliver an experience aligned with international travel e-commerce standards.

Between the lines: - The project signals that ferry operators are treating booking flows as a core revenue lever, not just a customer service tool. - Advisable is using the SeaJets win to reinforce its AI-first positioning with larger brands. - The emphasis on conversion and mobile use suggests the agency is targeting measurable business outcomes, not just a visual redesign.

What's next: - Advisable said the SeaJets experience will continue to be optimized over time. - The agency is expected to keep expanding its work across travel, e-commerce and services. - SeaJets will likely use the new platform to support demand across its Greek and international operations.

The bottom line: - SeaJets now has a refreshed digital booking stack aimed at faster reservations, better mobile performance and stronger conversion across key markets.